{"id":7244,"date":"2020-12-16T16:44:41","date_gmt":"2020-12-16T15:44:41","guid":{"rendered":"https:\/\/www.cloudecosystem.org\/?p=7244"},"modified":"2021-03-24T16:37:13","modified_gmt":"2021-03-24T15:37:13","slug":"tobias-hagenau-von-hqlabs-live-im-interview","status":"publish","type":"post","link":"https:\/\/www.cloudecosystem.org\/en\/tobias-hagenau-von-hqlabs-live-im-interview\/","title":{"rendered":"Cloud Ecosystem Live &#8211; Tobias Hagenau von HQLabs \/ aworks im Interview"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;section&#8220; _builder_version=&#8220;4.5.7&#8243;][et_pb_row admin_label=&#8220;row&#8220; _builder_version=&#8220;3.25&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.5.7&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_padding=&#8220;||0px|||&#8220; inline_fonts=&#8220;ABeeZee&#8220;]<\/p>\n<div class=\"action hidden-print\">\n<div class=\"actions\"><span color=\"#333333\" style=\"color: #333333;\"><span style=\"font-size: 18px;\">In unserem ersten Video-Interview aus der neuen Reihe &#8222;Cloud Ecosystem Live&#8220; haben wir den Gr\u00fcnder und CMO von HQLabs und awork Tobias Hagenau interviewt.\u00a0<\/span><\/span><\/div>\n<p>&nbsp;<\/p>\n<div class=\"actions\"><\/div>\n<div class=\"actions\">\n<p>Im Format &#8222;Cloud Ecosystem Live&#8220; sprechen wir mit erfolgreichen, europ\u00e4ischen Unternehmern aus der SaaS Branche. Gemeinsam ergr\u00fcnden wir erfolgreiche Sales- und Marketingstrategien und gew\u00e4hren Einblicke in die Gr\u00fcnderpers\u00f6nlichkeit, die Unternehmenskultur und das Gesch\u00e4ftsmodell.<\/p>\n<p>Tobias Hagenau hat HQLabs 2012 als Co-Founder mit gegr\u00fcndet und ist nun bereits mit seiner zweiten L\u00f6sung &#8222;<a href=\"https:\/\/smartbusinesscloud.basaas.com\/app-store\/app\/awork\">awork<\/a>&#8220; am Markt. Im Video-Interview erfahrt ihr unter Anderem wie HQLabs sich finanziert hat, was der Standort Europa f\u00fcr die Wettbewerbsf\u00e4higkeit des Unternehmens bedeutet und wie der erfolgreiche Sales und Marketing Mix des Unternehmens aussieht.<\/p>\n<\/div>\n<div class=\"actions\"><\/div>\n<div class=\"actions\">\n<p><iframe loading=\"lazy\" title=\"Tobias Hagenau, Co-Founder \/CMO of HQLabs &amp; aworks im Interview - Cloud Ecosystem Live Ep.1\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/E-qT6v-b34g?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<div class=\"actions\" style=\"text-align: center;\">\n<div class=\"actions\">\n<table>\n<tbody>\n<tr>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=38s\" dir=\"auto\">0:38<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Introduction HQLabs<\/span><\/td>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=155s\" dir=\"auto\">2:35<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Introduction Tobias Hagenau und awork<\/span><\/td>\n<\/tr>\n<tr>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=346s\" dir=\"auto\">5:46<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Finanzierung von HQLabs und awork bisher<\/span><\/td>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=533s\" dir=\"auto\">8:53<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Warum awork?<\/span><\/td>\n<\/tr>\n<tr>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=727s\" dir=\"auto\">12:07<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Bedeutung des Standorts Europa f\u00fcr den Wettbewerb<\/span><\/td>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=847s\" dir=\"auto\">14:07<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Gesch\u00e4ftsmodell (Freemium vs Trial)<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"actions\"><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=1056s\" dir=\"auto\">17:36<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Internationalisierung<\/span><\/div>\n<\/td>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=1128s\" dir=\"auto\">18:48<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Sales &amp; Marketing Mix<\/span><\/td>\n<\/tr>\n<tr>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=1641s\" dir=\"auto\">27:21<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Content Marketing (High-Five Garantie Kampagne)<\/span><\/td>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=1872s\" dir=\"auto\">31:12<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Auswertung Nutzerverhalten und Sales Funnel und KPI<\/span><\/td>\n<\/tr>\n<tr>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=2107s\" dir=\"auto\">35:07<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Skalierung, Self Service &amp; Onboarding<\/span><\/td>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=2430s\" dir=\"auto\">40:30<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Partnerprogramm &amp; Influencer Marketing<\/span><\/td>\n<\/tr>\n<tr>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=2527s\" dir=\"auto\">42:07<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; &#8222;awork bis zur Rente?&#8220; Customer Retention<\/span><\/td>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=2615s\" dir=\"auto\">43:35<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Learnings und Erfahrungen als SaaS Unternehmer<\/span><\/td>\n<\/tr>\n<tr>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=2838s\" dir=\"auto\">47:18<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Tips f\u00fcr SaaS Startups &amp; Gr\u00fcnder<\/span><\/td>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=2947s\" dir=\"auto\">49:07<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Zukunftspl\u00e4ne f\u00fcr HQLabs und awork<\/span><\/td>\n<\/tr>\n<tr>\n<td><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=E-qT6v-b34g&amp;t=3037s\" dir=\"auto\">50:37<\/a><span dir=\"auto\" class=\"style-scope yt-formatted-string\"> &#8211; Zuk\u00fcnftige Finanzierungsrunden?<\/span><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\">Wir danken Tobias f\u00fcr das spannende Interview und w\u00fcnschen weiterhin viel Erfolg. <strong>Fabian Silberer<\/strong>\u00a0von <a href=\"https:\/\/smartbusinesscloud.basaas.com\/app-store\/app\/sevdesk\">sevDESK<\/a> ist unser n\u00e4chster Gast. <span>sevDesk selbst bezeichnet sich als das &#8222;einfachste B\u00fcro der Welt&#8220;.\u00a0<\/span><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><span><\/span><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\">Wenn Ihr die kommenden Termine nicht verpassen m\u00f6chtet,\u00a0 k\u00f6nnt Ihr hier Teil unserer Community werden\u00a0<strong><a href=\"https:\/\/cloudecosystem\/join-us\">https:\/\/cloudecosystem.org\/join-us<\/a><\/strong><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><\/span><\/div>\n<div><span style=\"font-family: inherit; font-weight: normal;\"><\/span><\/div>\n<p>[\/et_pb_text][et_pb_team_member name=&#8220;Daniel Greiner&#8220; position=&#8220;Senior Ecosystem Manager&#8220; image_url=&#8220;https:\/\/www.cloudecosystem.org\/wp-content\/uploads\/2020\/06\/profil-Daniel-Greiner.png&#8220; facebook_url=&#8220;https:\/\/www.facebook.com\/Cloud.ecosystem\/ &#8220; twitter_url=&#8220;https:\/\/twitter.com\/cloud_ecosystem&#8220; linkedin_url=&#8220;https:\/\/www.linkedin.com\/in\/greinerdaniel\/&#8220; _builder_version=&#8220;4.5.7&#8243; _module_preset=&#8220;default&#8220; border_radii_image=&#8220;on|500px|500px|500px|500px&#8220; locked=&#8220;off&#8220;]<\/p>\n<p><span style=\"font-size: 16px;\"><br \/>Als Kenner des deutschen SaaS Marktes baut Daniel unser europ\u00e4isches Ecosystem aus. Er k\u00fcmmert sich u.A. um Initiativen, Video-Content, Kampagnen und Mitglieder.<\/span><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In unserem ersten Video-Interview aus der neuen Reihe &#8222;Cloud Ecosystem Live&#8220; haben wir den Gr\u00fcnder und CMO von HQLabs und awork Tobias Hagenau interviewt.\u00a0 &nbsp; Im Format &#8222;Cloud Ecosystem Live&#8220; sprechen wir mit erfolgreichen, europ\u00e4ischen Unternehmern aus der SaaS Branche. 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